Demystifying
Social and Digital Media Marketing
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What You Should Know!
The top marketing channels in 2022 were Social Media, Website/Blog, Email Marketing, Content Marketing, SEO Marketing, Virtual Events.
The most effective channels for acquiring new customers in 2022 were 1. Social media 2. SEO 3. Physical events and tradeshows.
Videos are the top content marketing media format for the third year in a row.
The top 5 marketing trends in 2022 were Influencer Marketing, Mobile-friendly, Website Design, Short-form Video Content, Virtual Events,
Experiential Marketing.
Source: State of Inbound Marketing Trends 2022, HubSpot.com
WHAT YOU CAN LEARN:
Use social media with intention to improve your digital marketing strategy.
Learn the digital and social media terms and acronyms to help chart your campaigns.
Stay relevant or up to date with social and digital marketing trends.
Boost your social and digital marketing skills and excel in the marketplace.
Find out why Social Media Certification matters.

FREE 1 Hour CWProTalk
Join Roman Sierra
"I am a social media strategist and founder of Genepsis Media, a digital marketing agency with 13 years of experience helping companies achieve success in their digital marketing initiatives. I have successfully managed social media campaigns for several Fortune 500 companies improving efficiency in their digital marketing strategies. My work has benefited companies such as Wal-Mart, Abbott Laboratories, IBM, Johnson & Johnson, Rogaine, and Novartis. My career in television allowed me to build strong relationships with different marketing and distribution teams, enabling me to acquire many techniques to attract and engage audiences. While at Bloomberg TV, I produced several newscasts, promos, and demos tailored for different markets in the U.S., Europe, and Latin America. I have also worked as an adjunct instructor with the School of Business Administration and the School of Digital Media at The College of Westchester. I hold a master’s degree in Interactive Media from Quinnipiac University and a bachelor’s degree in Broadcast Journalism from Lehman College, CUNY. I am looking forward to helping you enhance your digital media skills!”
What trends are you currently leveraging?
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