Do you have great content but no idea how to market it on social media? Or, do you have great ideas but need to learn how to create content for your audience using social media? If either of these are you, then come join us and learn how to develop dynamic content for social media. In this interactive, 90-minute ProTalk webcast, attendees will join Professor Roman Sierra to learn how to use the 5 P’s of social media marketing when developing your content marketing strategy. Through the use of polls, presentation, and discussion, attendees will understand the key concepts of building a content marketing campaign.

Do you have a wonderful product but don’t have a target market yet? Are you struggling to build your brand? Do you really know who is interested in your product? Learn how to build buyer personas and use them to focus your brand story and marketing toward these people. This webcast will focus on what a brand and brand voice is and how to focus your marketing toward buyer personas. Attendees will use the 5 P’s and begin to build buyer personas.

Do you think you can post whenever you’d like and reach your followers? Do you have trouble reaching your target audience? Do you want to learn how to create more structure to your posting? If you want some guidance when it comes to creating a posting schedule and then measuring the content’s performance, then this webcast is for you! Our guide, Roman Sierra, will provide best practices for content scheduling as well as provide several options for marketing, including organic and paid options. Also learn how to create key performance indicators (KPIs) and other best practices for analyzing your content’s performance. Attendees will continue to focus their buyer personas and begin to create a content posting schedule as well as survey some methods for analyzing performance.