What does your audience want to see, like, and share? And what do they think about you? In this first module, you will learn the research techniques needed to know your audience as well as cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data, and with the right tools, you can harness the data to have deep insight into them. You will also learn how to create amazing content formats that capture the attention of audiences across all social platforms.This module covers the various content formats across platforms, the power and practice of scheduling content, and how you can bring it all together with super strategies.

How do you harness the power of billions of users on these social media giants? In this second module, you will learn how to build an active, engaged and captive community, across each channel right for your product or business. You will also learn how to master key features, including analytics and ads, for each platform to advertise, strategize, and optimize your marketing. 

How do you change up your message for other platforms? In this third module, learn about the different features available in Linkedin for advertising, creating presence, and networking. Also learn how to get creative with social video strategies as well as set up and manage a dynamic YouTube Channel.

Do you want to create a buzz online? Need to know how to sell online? Looking for a way to earn extra money while you grow? In this fourth module, you will learn how to use Tik Tok and other social apps to manage content to make the most of everything you post. You will also explore the ins and outs of social commerce along with how to create a successful online shop. Finally, learn how to use your social media to tap into affiliate marketing, which is a great way to earn commission by promoting another company’s products or brand you admire.

Need a social customer service strategy? Not sure how to measure and analyze customer service performance? In this fifth module learn how to manage social customer service effectively by focusing on your customer’s happiness so you can build a contented online community. You will also learn how to plan a dynamic social media strategy that works for you. Dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there.Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle.