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Level Up your Online Sales Game CWProTalk
Join Roman Sierra & Sid Arora 

My name is Roman Sierra and I’m a social media strategist and founder of Genepsis Media, a digital marketing agency with 13 years of experience helping companies achieve success in their digital marketing initiatives. I’ve successfully managed social media campaigns for several Fortune 500 companies improving efficiency in their digital marketing strategies. My work has benefited companies such as Wal-Mart, Abbott Laboratories, IBM, Johnson & Johnson, Rogaine, and Novartis. My career in television allowed me to build strong relationships with different marketing and distribution teams, allowing me to acquire many techniques to attract and engage audiences. While at Bloomberg TV, I produced several newscasts, promos, and demos tailored for different markets in the U.S., Europe, and Latin America.I’ve also worked as an adjunct instructor with the School of Business Administration and the School of Digital Media at The College of Westchester. I hold a master’s degree in Interactive Media from Quinnipiac University and a bachelor’s degree in Broadcast Journalism from Lehman College, CUNY. I’m ready to discuss with you ways to enhance your digital media and sales skills!

Hi, this is Professor Sid Arora, and I am always super excited to learn and teach about the magical world of sales. Selling is a skill that will empower you to grow in many fields, professions, and sectors. To share a bit about myself, I consider myself a life-long learner with over 23 years of experience in sales, research and finance with a deep interest in teaching and coaching. I have had the unique opportunity to live and work in multiple countries and serve multiple businesses and clients across the globe. A strong sense of purpose and a deep desire to help students achieve their highest potential is what drives me each day. I am a proud husband and father of 2 girls. Besides my career in sales and teaching at CW, I do community service as a certified emergency medical responder (EMR) and ambulance driver, yoga practitioner (now for over 20 years), a long-distance runner having run several half, full, and ultra-marathons and is an avid player of Table Tennis!

GET IT!

Access to all three, recorded 90-minute webcasts!
Plus access to our bonus: The Online Sales Toolkit !
Toolkit includes learning opportunities through videos, slides, case studies, articles, and knowledge checks!

This 3-part CWProTalk Webcast Series will feature two selling professionals, Roman Sierra and Sid Arora, both experts in their respective fields.  They will share their unique perspectives on how they became skillful at selling online.

#1 – Join both Roman and Sid for an online discussion where they will cover how the shift toward selling online has occurred and how their techniques have evolved to accommodate the change.

#2 – Professor Roman Sierra will utilize his expertise from his years in television production and his current role as a social media professional to provide CWProTips on how to have the winning setup for selling online. From background to sound and body language, you will learn how to make a dynamic impression!

#3 - Professor Sid Arora will share his foundational principles of selling and show how they are adapted for online selling success. Learn how to adjust your selling style to make that winning pitch and close the deal!

Polls, discussion, and other forms of interaction will be utilized in this series.  You will have the opportunity to vote on upcoming topics that are most important to you to help create a bespoke focus over the next two discussions.  You will also have access to the bonus online toolkit with additional videos, slides, examples, practice activities, and articles so you can continue to learn about the topics of each webcast between sessions.

Attendees who complete all activities and knowledge checks in the toolkit and watch all 3 webcasts will earn the Level Up your Online Sales Game badge.