Grab the 5 Must do CWProTips
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Roman Sierra
My name is Roman Sierra and I’m a social media strategist and founder of Genepsis Media, a digital marketing agency with 13 years of experience helping companies achieve success in their digital marketing initiatives. I’ve successfully managed social media campaigns for several Fortune 500 companies improving efficiency in their digital marketing strategies. My work has benefited companies such as Wal-Mart, Abbott Laboratories, IBM, Johnson & Johnson, Rogaine, and Novartis. My career in television allowed me to build strong relationships with different marketing and distribution teams, allowing me to acquire many techniques to attract and engage audiences. While at Bloomberg TV, I produced several newscasts, promos, and demos tailored for different markets in the U.S., Europe, and Latin America.I’ve also worked as an adjunct instructor with the School of Business Administration and the School of Digital Media at The College of Westchester. I hold a master’s degree in Interactive Media from Quinnipiac University and a bachelor’s degree in Broadcast Journalism from Lehman College, CUNY. I’m ready to discuss with you ways to enhance your digital media and sales skills!
Sid Arora
Hi, this is Professor Sid Arora, and I am always super excited to learn and teach about the magical world of sales. Selling is a skill that will empower you to grow in many fields, professions, and sectors. To share a bit about myself, I consider myself a life-long learner with over 23 years of experience in sales, research and finance with a deep interest in teaching and coaching. I have had the unique opportunity to live and work in multiple countries and serve multiple businesses and clients across the globe. A strong sense of purpose and a deep desire to help students achieve their highest potential is what drives me each day. I am a proud husband and father of 2 girls. Besides my career in sales and teaching at CW, I do community service as a certified emergency medical responder (EMR) and ambulance driver, yoga practitioner (now for over 20 years), a long-distance runner having run several half, full, and ultra-marathons and is an avid player of Table Tennis!
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