How do you reach customers? How can traditional and digital media work together?  What's the difference between inbound and outbound marketing?

You will go through the basics, keeping things clear and actionable.   Learn about Principles of Digital Marketing, Developing Objectives, Connecting with the Customer, Digital Research and Cultural Research.  The knowledge check will ensure you understand these concepts.

Learn to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.  You will learn about Content Marketing Concepts and Strategy, Publishing and Distributing Content, Creating and Curating Content, Developing a Content Marketing Plan, Using Content Research to Find Opportunities and Metrics and Performance.  The knowledge check will ensure you understand these concepts.

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.  You will learn about Key Social Platforms for Digital Marketing, Developing Data-Driven Audience and Campaign Insights, Creating and Optimizing Social Media Campaigns, Growing and Engaging an Audience and Setting up a Social Media Experience for a Business.  The knowledge check will ensure you understand these concepts.

Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind.  Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.  You will learn about SEO Fundamentals, Measuring SEO Performance, Optimize Organic Search Ranking, Keywords and SEO Content Plan, and Aligning SEO and Business Objectives.  The knowledge check will ensure you understand these concepts.

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy.  Optimize campaigns, track conversions, and measure your ROI.  You will learn about Fundamentals of Paid Search, Paid Search Campaign Measurement, Search Campaign Management and Paid Search Campaign Creation with Google Ads.  The knowledge check will ensure you understand these concepts.

Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.  You will learn about Fundamentals of Display and Video Advertising, Creating and Managing a YouTube Channel, Targeting Display and Video Campaigns, Google Display Network and Video Ad Formats, Creating Display and Video Campaigns Measurement and Optimization.  The knowledge check will ensure you understand these concepts.

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.  You will learn about Email Marketing Fundamentals, Testing and Optimizing an Email Campaign, Creating an Effective Email Campaign, Email Design, Tools and Strategy and Marketing Automation.   The knowledge check will ensure you understand these concepts.

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.  You will learn about Web Design and Website Optimization, Publishing a Basic Website, Website Metrics and Developing Insight, Design Principles and Website Copy, User-Centered Design and Website Optimization, and Marketing Automation.  The knowledge check will ensure you understand these concepts.

Unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. Web Analytics Fundamentals, Monitoring Campaigns with Google Analytics Reports, Analyzing and Recording Google Analytics Data, Creating and Configuring a Google Analytics Account and Setting Goals with Google Analytics.  The knowledge check will ensure you understand these concepts.

Underneath your digital activity, you need solid objectives. Develop a clear vision of your strategy, and make it actionable with budget, channel and media plans, KPIs and more.  You will learn about Digital Strategy Fundamentals, Digital Strategy Research, Executing a Digital Marketing Strategy, Setting Strategy Objectives and KPIs, Developing a Creative Strategy and Communicating a Digital Marketing Strategy.  The knowledge check will ensure you understand these concepts.

Upon completion of the course material with an 80% or above, you will receive a CWPro Social Media micro-credential badge. To obtain DMI Pro and AMA certification, you will need to obtain 80% overall grade on the assessments in the course, then take the exam at a Pearson testing center and score an 80% or higher. When you pass the DMI Certification exam, you will be issued their DMI and AMA Certification via email.

CWPro is a division of The College of Westchester (founded 1915).  CWPro offers micro-credentials designed to provide fast and flexible, in-demand skills and industry specific certifications and knowledge to upskill and reskill using an asynchronous online education model.

For assistance, please email [email protected] or call 914.831.0311. Our CWPro Team will respond within 24 hours (48 hours on holidays). If you are a current CWPro learner, please use this form for assistance:  CWPro Jotform Help Desk Request

This is a self-paced course with approximately 40 hours of content and access for 24 weeks to the sit once for the dual DM Pro and AMA Certification exam offered through Digital Marketing Institute.

Asynchronous online.

CWPro offers the payment plan options noted on this page.  Paying in full includes a 10% discount and the option to pay by PayPal or Stripe.  Payment plans require payment by Stripe. Contact [email protected] to pay by check.

Discounts are offered for graduates of The College of Westchester, Veterans, and corporate groups of 4 or more.  Contact [email protected] or Dale Smith at 914-831-0311 for more details and assistance.

Any individual who pays in advance in full, automatically receives a 10% discount.

You will need access to the internet to be able to login and complete the modules. You will also need to use Zoom, which you will be guided through downloading upon clicking the meeting link for the first time if you do not have Zoom on your device. Here is where you can check technical requirements for Zoom: Zoom Technical Requirements - Zoom Background Images

This course leads to a Certified Digital Marketing Pro, American Marketing Certification, and CWPro Completion Badge. 

The CWPro Badge will be issued within 4 business days of successful completion of the course materials. 

To obtain DMI Pro and AMA certification, students will need to obtain 80% overall grade on the assessments in the course, then take the exam at a Pearson testing center and score an 80% or higher.

We have every confidence that you will complete the course; and, we realize life happens. If you need further help, contact us at [email protected].

View the refund policy here.

You should be familiar with the foundations of digital marketing.  You should be somewhat self-directed, technology proficient, and familiar with asynchronous online courses.