LEARN THE VITAL DIGITAL MARKETING BASICS
AND PROVE YOUR KNOWLEDGE!
Digital Marketing: The Essential Toolkit
(Includes voucher to take the
DMI Certified Digital Marketing Associate exam)
Get Started Today!
Online Learning
Learn at Your Own Pace & Time.
Industry Validated Learning
Hone your skills!
Roman Sierra
"I am a social media strategist and founder of Genepsis Media, a digital marketing agency with 13 years of experience helping companies achieve success in their digital marketing initiatives. I have successfully managed social media campaigns for several Fortune 500 companies improving efficiency in their digital marketing strategies. My work has benefited companies such as Wal-Mart, Abbott Laboratories, IBM, Johnson & Johnson, Rogaine, and Novartis. My career in television allowed me to build strong relationships with different marketing and distribution teams, enabling me to acquire many techniques to attract and engage audiences. While at Bloomberg TV, I produced several newscasts, promos, and demos tailored for different markets in the U.S., Europe, and Latin America. I have also worked as an adjunct instructor with the School of Business Administration and the School of Digital Media at The College of Westchester. I hold a master’s degree in Interactive Media from Quinnipiac University and a bachelor’s degree in Broadcast Journalism from Lehman College, CUNY. I am looking forward to helping you enhance your digital media skills!”
Who should take this course?
Non-marketing professionals and business owners seeking to understand why digital is disrupting and transforming businesses of all types today.
Individuals interested in learning about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.
Prove your knowledge through this micro-credential and enhance your current career path!
This five-week, five module, self-paced introduction to digital marketing course is designed for non-marketers looking to develop their digital marketing skills or the entry-level digital communications professional.
The modules contain interactive templates, toolkits, case studies, webinars and expert insights. The Essential Toolkit totals approximately 15 hours of content that is asynchronous and self-paced.
Explore the new consumer journey to purchase. Where are the opportunities for your brand? Learn about digital touch points, digital disruption and transformation – and what this means for you. Gain an understanding of key concepts of digital customer behavior, customer journey influencing decisions and identifying digital opportunities, social media, the changed buying process, social selling, websites, email, and the digital mindset.
This course will quickly make you familiar with the core foundations of digital marketing.
This course allows you the opportunity to get access to both CW content from experts in the digital marketing field, along with content from a respected provider, the Digital Marketing Institute.
Digital Marketing: The Essential Toolkit Course Overview
Module 1: Evolution of Social Media and the Digital Opportunity
Module 2: Social Listening and Engagement
Module 3: Content Strategy: Social Media & Social Selling
Module 4: Brand Voice and Establishing Social Customer Service
Module 5: Creating a Digital Mindset to Overcome Challenges
Badges & Certifications
Digital Marketing: The Essential
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